The Internet is probably the most revolutionary tool we have in our hands. It is undoubtedly a transformative tool that can shape our lives in countless ways. Now, how we use it is up to us but I think it won’t be wrong if I call it a double-edged sword.
Despite all the advantages it brings to the table with it, its impact is not totally positive.
In the past few years, I have noticed some strange trends in this virtual reality which can be defined through a phenomenon called “Internet virality”.
It basically means a rapid spread of someone’s content. Whether it’s a funny meme or some cat video, it may be controversial news, and most of the time it happens due to sensationalism and misinformation. As we are diving deep into this virtual realm it is crucial for all of us to practice critical thinking and discernment. To make a change we have to be the change first. We have to make sure that the internet becomes a tool that increases our rate of progress rather than a cause of chaos.
The most defining characteristic of internet virality is “Unpredictability”, You will never know what’s about to get viral next, It literally can be “anything”.
So there is a huge chance the next internet sensation can be you. YES, You.
It’s also important to note that the mechanisms behind internet virality are complex and not fully understood. Obviously, it’s true some parts of content might go viral almost organically but the others are nothing but the result of carefully planned marketing strategies, influencer endorsements, or sheer luck.
At an individual level, internet virality might have some magnificent effects. It is very possible for someone to become an internet sensation overnight by gaining unparalleled fame and recognition on a massive scale and yes, this can lead to crazy opportunities and success but it can also come with some serious challenges and pressures. So, It is quite important to keep one thing in mind while internet virality has a tendency for the audience not to remember you for a very long time, they tend to forget you very quickly and once a creator gets to experience that sort of attention only the next day it is stolen away. It might lead to depression and anxiety.
So it is very important to work your way responsibly. Internet virality is nothing less than a superpower in this digital age, capable of propelling individuals and businesses to those heights of success that can’t even be imagined but obviously, it comes with a cost. Yes! You can get a head start with Internet virality but don’t expect it to last long.
